Privacy Policy

Discount Wood Flooring is a trading name of Artistico UK Ltd.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, create an account, contact us, or use any of our services.

We are committed to safeguarding the privacy of our website visitors, customers and trade account users.

Who we are

This website is owned and operated by Artistico UK Ltd, trading as Discount Wood Flooring.

Company name: Artistico UK Ltd
Trading name: Discount Wood Flooring
Company registration number: 08739818
Registered office: 27 Chipperfield Road, Kings Langley, Hertfordshire, WD4 9JE
Website: www.discountwoodflooring.com
Email: help@discountwoodflooring.com
Telephone: 01923 26 23 18

For the purposes of UK data protection law, including the UK GDPR, Artistico UK Ltd is the data controller for the personal information we process.

Personal information we collect

We may collect and process the following types of personal information:

Information you provide to us

This may include:

your name;
billing address;
delivery address;
email address;
telephone number;
company name, where applicable;
trade account details, where applicable;
order details;
payment and transaction information;
messages sent through contact forms, email, telephone, live chat or other communication methods;
product reviews, comments or feedback you choose to leave.

Information collected automatically

When you use our website, we may collect:

IP address;
browser type and version;
device type;
operating system;
referral source;
pages viewed;
time spent on the website;
website navigation paths;
cookie and analytics information.

Information from third parties

We may receive information from third parties where necessary to process orders, payments, deliveries, reviews, analytics, advertising, marketing or fraud-prevention checks.

This may include payment providers, delivery companies, website platforms, analytics providers, review platforms or advertising platforms.

How we use your personal information

We may use your personal information for the following purposes:

To operate our website

We use website and technical data to keep the website secure, improve performance, fix errors, monitor usage and understand how visitors use the website.

To process orders and supply products

We use your personal information to process orders, take payment, arrange delivery, provide invoices, handle refunds and deal with order-related queries.

To manage customer and trade accounts

If you create an account or apply for a trade account, we may use your details to manage your account, verify your details, show relevant pricing, maintain order history and communicate with you.

To respond to enquiries

We use enquiry information to respond to questions about our products, prices, stock, deliveries, trade accounts or services.

To send marketing communications

Where you have opted in, we may use your contact details to send newsletters, offers, product updates or promotional messages.

You can unsubscribe at any time.

To maintain business and financial records

We may keep records of orders, invoices, payments, refunds, correspondence and customer communications for accounting, tax, legal and business administration purposes.

To protect our business

We may use personal data where necessary for fraud prevention, debt recovery, legal claims, insurance matters, professional advice, website security or dispute resolution.

WooCommerce and website functionality

Our website may use WordPress and WooCommerce to operate the online shop.

When you browse our website, place an order or create an account, the website may collect information needed to:

show products and prices;
manage your basket and checkout;
process orders;
calculate delivery options;
create customer accounts;
remember login sessions;
store order history;
prevent fraud and spam;
improve the shopping experience.

If you leave a review or comment, we may collect the information shown in the form, together with your IP address and browser user agent string to help detect spam.

Payments

We do not usually store your full card details on our website.

Payments are processed securely by Revolut or another payment provider displayed at checkout.

When you place an order, payment information may be processed by Revolut for the purpose of authorising payment, processing refunds, preventing fraud, dealing with payment disputes and handling payment-related queries.

We only share payment and transaction information with Revolut where necessary to process your payment, refund your payment, or deal with payment-related issues.

Revolut processes payment information in accordance with its own privacy policy and terms.

Delivery and fulfilment

To deliver your order, we may share necessary order and contact details with:

couriers;
pallet delivery companies;
suppliers;
warehouses;
fulfilment partners;
subcontracted delivery providers.

This may include your name, delivery address, telephone number, email address and order details.

We only share the information needed to complete delivery or resolve delivery-related issues.

Who we share your personal information with

We do not sell your personal information.

We may share your personal information with:

payment providers, including Revolut;
delivery companies and couriers;
IT, hosting and website support providers;
WooCommerce, WordPress or related website plugins;
accountants, bookkeepers and professional advisers;
insurers;
legal advisers;
analytics providers;
advertising platforms, where applicable;
email marketing providers, where applicable;
review platforms, where applicable;
fraud prevention or security providers;
suppliers, where direct delivery or product support is required;
HMRC, regulators or other authorities where legally required.

We may also share information where necessary to comply with the law, enforce our terms and conditions, protect our legal rights, or deal with a dispute.

International transfers

Some of our service providers may process data outside the UK.

Where personal data is transferred outside the UK, we will take reasonable steps to ensure appropriate safeguards are in place, such as adequacy regulations, standard contractual clauses or other legally recognised transfer safeguards.

Cookies

Our website uses cookies and similar technologies.

Cookies are small files stored on your device. They help the website work properly and improve your experience.

We may use cookies for:

essential website functions;
shopping basket and checkout operation;
account login sessions;
remembering preferences;
website security;
analytics;
advertising and remarketing;
performance monitoring;
social media sharing.

Strictly necessary cookies are required for the website to work. Non-essential cookies, such as analytics or advertising cookies, may be used where legally permitted and, where required, with your consent.

You can manage or disable cookies through your browser settings. Please note that blocking some cookies may affect how the website works, especially the basket, checkout and account features.

A separate Cookie Policy may also be provided on our website.

Analytics and advertising

We may use analytics, advertising and performance tools, including Google services such as Google Ads, to understand how visitors use our website, measure the performance of our marketing, improve our website and show relevant advertising.

These tools may collect information such as pages visited, device type, browser type, approximate location, referral source and interactions with adverts.

Where required by law, these tools will only be used with your consent.

You may be able to manage your cookie and advertising preferences through our cookie banner, browser settings or the settings provided by the relevant third-party platform.

How long we keep your personal information

We will only keep personal information for as long as necessary for the purposes set out in this policy.

In general:

order, invoice and transaction records may be kept for up to 6 years for accounting, tax and legal purposes;
customer account information is kept while the account remains active, unless deletion is requested and we are not required to retain it;
enquiry and correspondence data may be kept for as long as reasonably necessary to deal with the enquiry and maintain business records;
marketing data is kept until you unsubscribe or withdraw consent;
website analytics data is kept according to the settings of the analytics provider;
legal, insurance or dispute-related records may be kept for as long as necessary to protect our rights.

When information is no longer required, we will delete it or anonymise it securely.

Your rights

Under data protection law, you may have the right to:

ask for a copy of the personal information we hold about you;
ask us to correct inaccurate information;
ask us to delete your personal information;
ask us to restrict how we use your information;
object to certain processing;
ask for your information to be transferred to another provider;
withdraw consent where processing is based on consent;
complain to the Information Commissioner’s Office.

To exercise your rights, please contact us using the details in Section 1.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

Marketing

We may send marketing emails only where we are legally allowed to do so.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us directly at:

help@discountwoodflooring.com

We will not sell your details to third parties for their own marketing purposes.

Security

We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure or alteration.

However, no website or internet transmission is completely secure. You are responsible for keeping your account login details confidential.

Links to other websites

Our website may contain links to other websites.

We are not responsible for the privacy practices or content of external websites. You should read the privacy policy of any external website you visit.

Comments, reviews and uploaded content

If you leave a comment, product review or other public content on our website, that information may be visible to other website users.

If you upload images or files to the website, you should avoid uploading files containing embedded location data or personal information.

Visitor comments, reviews or form submissions may be checked through automated spam detection services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on this page. You should check this page occasionally to ensure you are happy with any changes.

Contact us